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In addition, cluster analysis identified four meaningful and distinct e-Mavens groups, which have implications for e-marketing research, e-practitioners targeting online music communities and the market maven concept. From an online sample of some 2500 consumers, we identify e-Mavens and systematically examine their demographic, socio-economic and psychographic characteristics as well as their motives for visiting websites and disseminating information in a music context. Parquet Flooring Services and UK Flooring Direct are online websites that sell parquet flooring. Websites come in different types, each serving different functions. Easier to upsell WordPress e-commerce plugins come with options to sell more services through up-selling and cross-selling. Or services that come with it. For example they want to know if their wedding budget is enough to cover your services? Marketing is the exchange process by which organizations and individuals obtain what they need and want by identifying value, providing it, communicating it, and delivering it to others (Kotler 2000). Overtime, marketing has become more sophisticated and created numerous benefits to society and individual consumers, directly and indirectly.