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Seven real cases are then used as illustrative the alternatives to demonstrate the synthesis decisions under the application of a mixed mode of both MADM methods. Thus, the purpose of this paper is to establish a multiple attribute decision-making (MADM) framework for assessing and evaluating the marketing performance of Internet bookstore companies in Taiwan. Based on the hierarchical structure, a mixed MADM method with non-additive and additive fuzzy measurement is used to show the relative importance of quality attributes. As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. A great internet marketing tool for creating flawless content, Grammarly helps you create crisp and meaningful content. Bayesian updating is a natural tool for profiling users with clickstream data. Web 2.0 is a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users as participants in business and social processes. It creates new opportunities for brand-customer dialogue, knowledge creation, and, critically, provides a new context in which the interests of a corporation and those of its customers can be more closely aligned.3 The collaborative version of the Internet, termed Web 2.0, as coined by Tim O’Reilly in 2005, has altered the manner in which information is published, consumed and utilized on the Internet resulting in a paradigm shift in the way interactions take place within the organizational workspace, as well as between the organization and the external customers.

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