26. Chaffey, Internet Marketing, 4th Edition, Instructor’s Manual 26 © Pearson Education Limited 2009 Hierarchy of response models of adoption of site (e.g. Breitenbach and van Doren, 1998) for stages in the buying decision are as follows: • awareness; • interest; • evaluation; • trial; • adoption. 18. Chaffey, Internet Marketing, 4th Edition, Instructor’s Manual 18 © Pearson Education Limited 2009 Activities Activity 2.1 Changes in consumer buyer behaviour caused by digital channels Question Although the model shown in Figure 2.15 provides a useful starting point for assessing buyer behaviour, it is right to remember that the Internet has changed behaviour and in some ways the model is not an accurate reflection of reality. Best ways to boost up your brand or sales. Effective content marketing can build up good followers and thus boost up sales. This method boost up your brand awareness. This is a great method for smaller owned businesses to use.

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Ask the question: “If I were this specific customer at this point in the funnel, what would I need to know in order to make my decision? You probably already know this, but people buy from those they know, like, and trust. Through adding content such as articles or reviews, you ensure your customers that you know your business and industry. Create your online store, delight your customers with beautiful design, and manage your shop as you grow. This technique is a key in keeping touch with the future customers. A key to success in Internet marketing is understanding the competition. This is a key component in Internet marketing. Some other building blocks of internet marketing. Detailed reports can help you figure out what to do with Internet marketing. Our team of passionate professionals simplify complex online marketing challenges using our diverse expertise in digital marketing. Using the Twitter website is a fantastic way to have casual chats with customers. Take advantage of using lots of headlines on E-zines as well as your actual site. Easily links back to your site. Search engine perform best for a website when those site indexed extremely high in many different popular search engines.